MA3 AGENCY

Gérald Genta’s iconic Audemars Piguet Royal Oak timepiece stood the test of time and took on Milan Triennale this past April 17th-22nd. The transcending story of it’s origins and design kicked of to a very successful start in Manhattan at the Park Avenue Armory and will soon travel to Paris, Beijing and Singapore throughout 2012. MA3 Agency and installation artist Sébastien Léon Agneessens were onsite to ensure the creative vision became a reality.

Keep an eye out for updates on our travels…

Apr 19

Video Post

MA3 Agency was commissioned by Audemars Piguet to curate and produce an exhibition to celebrate their timeless piece, the Royal Oak. Here’s a look into our role and the end product for the global kick off at the Park Avenue Armory.

Mar 29

Video Post

Here’s a behind-the-scenes taste of the Audemars Piguet Royal Oak 40th Anniversary Exhibition (#RO40Y) and the work put in prior. We wanted to thank our vendors for the amount of extreme dedication and teamwork committed to an event of this magnitude and look forward to partnering with them again in the future.

Vendors

Design, Production: MA3 Agency

PR: HWPR

Venue: Park Avenue Armory

Catering: Olivier Cheng Catering and Events

Display Fabrication: Situ Studio

Flowers: Emily Thompson Flowers

Lighting Design: Sense Lighting Design

Security: Meyerson Associates Inc.

Set Construction: Eleventh Street Workshop

Sound Design, Video Design: Three Byte Intermedia

Audiovisual Production, Video Production: Scharff Weisberg

Audiovisual Production, Video Production: World Stage

Mar 26

Video Post

MA3 Agency C.E.O. Carine Bauvey talks to fashion journalist Jim Shi on the process behind the Audemars Piguet Royal Oak Global Exhibition for BizBash. With a total of 18 months of preparation to kick off the tour at the Park Avenue Armory, we’re ready to take on Italy.