MA3 AGENCY

“Things are clearly getting interesting”

The secret’s out!  The “mystery” client we mentioned awhile back is none other than the fabled House of Rémy Martin, the world’s leading producer of Fine Champagne Cognac. The brand is launching the worlds first clear cognac, Rémy Martin V, in September of this year and MA3 was selected to design the exclusive limited edition package for the press launch.

The box itself, constructed of clear and frosted plexiglass and standing roughly 14” high features a triangular, flat based lid inscribed with laser message etchings, a transparent 5x5 plexiglass invitation, USB Key, recipe cards and of course the prized spirit itself inside :-) 

Pronounced “Vee”, (derived from the French word “Vie” for “life”)  this will be the the first clear spirit from Rémy Martin  and will be available in select areas beginning September 2010 and roll out into key consumer metro markets in 2011.

Domaine Clarence Dillon & Chateau Haut Brion 75th anniversary celebration dinner at The Metropolitan Museum of Art

Domaine Clarence Dillon & Chateau Haut Brion 75th anniversary celebration dinner at The Metropolitan Museum of Art

Domaine Clarence Dillon & Chateau Haut Brion 75th anniversary celebration at The Metropolitan Museum of Art

Last Monday night The Metropolitan Museum of Art played host to the 75th anniversary celebration in NYC, for the acquisition of Domaine Clarence Dinner and Chauteau Haut-Brion by US financier Clarence Dillon, great-grandfather to current President Director General of Domaine Clarence Dillon, HRH Prince Robert de Luxembourg.

In honor of the 75 year milestone, between May 2010 and May 2011, Domaine Clarence Dillon will host 8 of these majestic dinners -  conceived by renowned artistic director Christophe Carrère of C LAGENCE in Paris -  in London, NYC, Shanghai, Hong Kong, Paris, Tokyo, Los Angeles and Moscow, with the participation of 8 of the most acclaimed chefs of our times.

MA3 agency was chosen to executively produce the resplendent black-tie affairs in NYC and L.A. And we can honestly say that the level of detail that goes into producing these occasions is extraordinary. From lighting right down to measuring the distance between plates at the tables, nothing is overlooked! Christophe of C LAGENCE, is a perfectionist and under his creative vision we were able to pull off one of the finest events of 2010 in NYC.

Gold embroidered tablecloths and napkins with the Clarence Dillon seal were flown in from France to grace the banquets, alongside the hundreds of dazzling fresh flowers. 44 waiters and 18 sommeliers performed a choreographed white glove dinner service, serving a sumptuous 5 course meal created by 3 star Michelin recipient, chef Daniel Bouloud. Each course was paired with vintage Chateau-Haut Brion appellations from 1935, 1975, 1989, 1995, 2003 and a Clarendelle Amberwine (2003).

New York’s elite mingled with the international luminaries including: Bill and Chelsea Clinton and her fiancee Marc Mezvinsky, designer Zac Posen, journalist Charlie Rose, artist Christo, author Jay McIerney, Diana Picasso, granddaughter of Pablo and HRH Princess Julie de Luxembourg.  Speeches were made by Prince Robert and Jean-Phillipe Delmas, the estate’s winemaker, in addition to a warm-hearted toast by Bill Clinton.

Charlie Rose who was in attendance, said it was one of the greatest dinners he’s ever attended! Thanks Charlie Rose!