December 2009
1 post
Client: Marithe + Francois Girbaud
Once a dominant player in the premium denim heirarchy, French brand Marithe + Francois Girbaud lost its foothold in the North American marketplace and was severely impaired by an absence of identity, resulting in a gross loss of connection with consumers. Celebrated outsider youth photographer Ryan Mcginley was recruited to shoot the central campaign. Lauded for his ethereal depictions of youth...