500 million liters of water raised!
For the past two years, UNICEF and Volvic worked together to provide
access to clean water to the impoverished Benishangul Gamuz region of
Ethiopia, through the ‘Drink 1, Give 10” initiative.
With each liter of Volvic consumers purchased in the US and Canada in
2008 and 2009, Volvic donated 5 cents to the US Fund for UNICEF (with
a committed minimum donation of $500,000) to support UNICEF programs
that would provide at least 10 liters of clean water in return, to the
affected area.
This project meant a lot to us and we worked our asses off to raise as
much awareness for this campaign as we possibly could - and the
results speak for themselves: 500 million liters of water raised!
Rebecca Nader (from that little show called ‘Lost’), was our
spokesperson for the campaign - she, along with members of UNICEF,
Volvic and our team, were fortunate enough to go to Ethiopia to
witness the first wells being turned on - in front of the
heartbreakingly beautiful and grateful children, women, and men from
the surrounding region…easily the most rewarding campaign we’ve ever
worked on.
A great big thank you to everyone who supported this project - WE DID
IT!!!!!
