MA3 AGENCY

A new year brings new developments. You’ll just have to...

Mon, 09 Jan 2012 17:44:15 -0500

A new year brings new developments. You’ll just have to wait to find out…

Client: Pull-In Brand Ambassador: JZ Radical Publication: New...

Tue, 27 Sep 2011 16:26:00 -0400

Client: Pull-In

Brand Ambassador: JZ Radical

Publication: New York Magazine

Location: Pier 40 (New York, NY)

Event: Alexander Wang Spring 2012 Collection After-Party

How in the world did our business card end up being permanently...

Fri, 23 Sep 2011 15:37:37 -0400

How in the world did our business card end up being permanently featured the (highly fortified and nearly impenetrable) glass case of the world famous Bar Hemingway?

Inquiring minds want to know!

If you can get to the bottom of this mystery there’s a special prize waiting for YOU!

On June 1st, MA3 launched Pull-In’s new concept store in NYC...

Mon, 06 Jun 2011 15:27:36 -0400

On June 1^st, MA3 launched Pull-In’s new concept store in NYC with a party riddled with fun. With Nicolas Feuillatte champagne and 42Below Vodka to keep the party flowing and the beats of DJs Jamie Biden and Schott Free to set the atmosphere right, Pull-In successfully opened its doors to the public. The night was graced by an eclectic crowd of people wanting to experience the Pull-In lifestyle; the night even included Richie Rich. We loved the strawberry motif found throughout the night—especially the fresh strawberries! Yum!

Congrats Pull-In! We can’t wait to kick off the next events throughout New York City.

Online fashion mavens Style Like U have selected MA3 to ramp up...

Wed, 20 Apr 2011 13:00:05 -0400

Online fashion mavens Style Like U have selected MA3 to ramp up their digital communication strategies! The uber-addictive fashion platform, founded by the mother/daughter team of Elisa Goodkind and Lily Mandelbaum, showcases intimate documentary-style vignettes which feature the closets of fascinating people with exceptional personal style. We are thrilled to add such an authentic and inspiring client to our roster. Make sure to visit Stylelikeu!

MA3 is pleased to welcome the the fun-lovin’, innovative...

Fri, 15 Apr 2011 13:00:06 -0400

MA3 is pleased to welcome the the fun-lovin’, innovative and stylish French apparel brand PULL-IN to our family of clients! What started out as line of high end fashionable underwear for surfers, has now evolved into a full blown global lifestyle brand encompassing swimwear, t-shirts, jackets, leggings, lingerie, dresses, denim and a soon-to-launch exclusive sunglass collection. MA3 will be the agency of record for PULL-IN’s official launch here in the US. We have big plans for the brand and are super excited to start communicating on PULL-IN’s unconventional and creative DNA! Check out PULL-IN.

In 1510, the Benedictine monk Dom Bernardo Vincelli created a...

Tue, 21 Sep 2010 17:52:00 -0400

In 1510, the Benedictine monk Dom Bernardo Vincelli created a secret elixir made from 27 plants and spices. Today the spirit is better known as Bénédictine Liqueur, and boasts a recipe so closely guarded it’s known only to three people at any given time! 2010 marks the 500th anniversary of Bénédictine and to celebrate this milestone the brand has created a special anniversary bottle for the holiday season. MA3 was asked to design a customized package for the bottle, reflecting the liqueur’s heritage. Take a look!

MA3 is thrilled to report that our client, favorite...

Tue, 21 Sep 2010 17:47:00 -0400

MA3 is thrilled to report that our client, favorite children’s fruit snack maker, Materne, has reported a whopping 7 million jump in product sales for GoGo Squeez - it’s ‘100% fruit, squeezable applesauce pouch for children on the go’ - that’s up from 1 million pouches sold last year to an astronomical 8 million this year!! Whoop Whoop!! MA3 is super proud to have had our work be a part of this incredible growth.

“Things are clearly getting interesting” The...

Fri, 03 Sep 2010 14:17:00 -0400

“Things are clearly getting interesting”

The secret’s out! The “mystery” client we mentioned awhile back is none other than the fabled House of Rémy Martin, the world’s leading producer of Fine Champagne Cognac. The brand is launching the worlds first clear cognac, Rémy Martin V, in September of this year and MA3 was selected to design the exclusive limited edition package for the press launch.

The box itself, constructed of clear and frosted plexiglass and standing roughly 14” high features a triangular, flat based lid inscribed with laser message etchings, a transparent 5x5 plexiglass invitation, USB Key, recipe cards and of course the prized spirit itself inside :-)

Pronounced “Vee”, (derived from the French word “Vie” for “life”) this will be the the first clear spirit from Rémy Martin and will be available in select areas beginning September 2010 and roll out into key consumer metro markets in 2011.

Domaine Clarence Dillon & Chateau Haut Brion 75th...

Thu, 22 Jul 2010 17:49:00 -0400

Chef Bouloud

Domaine Clarence Dillon & Chateau Haut Brion 75th anniversary celebration dinner at The Metropolitan Museum of Art

Domaine Clarence Dillon & Chateau Haut Brion 75th...

Thu, 22 Jul 2010 17:46:23 -0400

Domaine Clarence Dillon & Chateau Haut Brion 75th anniversary celebration dinner at The Metropolitan Museum of Art

Domaine Clarence Dillon & Chateau Haut Brion 75th...

Thu, 22 Jul 2010 17:39:00 -0400

The Prince & Princess of Luxembourg

Zac Posen and pretty girl

Domaine Clarence Dillon & Chateau Haut Brion 75th anniversary celebration at The Metropolitan Museum of Art

Last Monday night The Metropolitan Museum of Art played host to...

Wed, 21 Jul 2010 11:42:00 -0400

Last Monday night The Metropolitan Museum of Art played host to the 75th anniversary celebration in NYC, for the acquisition of Domaine Clarence Dinner and Chauteau Haut-Brion by US financier Clarence Dillon, great-grandfather to current President Director General of Domaine Clarence Dillon, HRH Prince Robert de Luxembourg.

In honor of the 75 year milestone, between May 2010 and May 2011, Domaine Clarence Dillon will host 8 of these majestic dinners - conceived by renowned artistic director Christophe Carrère of C LAGENCE in Paris - in London, NYC, Shanghai, Hong Kong, Paris, Tokyo, Los Angeles and Moscow, with the participation of 8 of the most acclaimed chefs of our times.

MA3 agency was chosen to executively produce the resplendent black-tie affairs in NYC and L.A. And we can honestly say that the level of detail that goes into producing these occasions is extraordinary. From lighting right down to measuring the distance between plates at the tables, nothing is overlooked! Christophe of C LAGENCE, is a perfectionist and under his creative vision we were able to pull off one of the finest events of 2010 in NYC.

Gold embroidered tablecloths and napkins with the Clarence Dillon seal were flown in from France to grace the banquets, alongside the hundreds of dazzling fresh flowers. 44 waiters and 18 sommeliers performed a choreographed white glove dinner service, serving a sumptuous 5 course meal created by 3 star Michelin recipient, chef Daniel Bouloud. Each course was paired with vintage Chateau-Haut Brion appellations from 1935, 1975, 1989, 1995, 2003 and a Clarendelle Amberwine (2003).

New York’s elite mingled with the international luminaries including: Bill and Chelsea Clinton and her fiancee Marc Mezvinsky, designer Zac Posen, journalist Charlie Rose, artist Christo, author Jay McIerney, Diana Picasso, granddaughter of Pablo and HRH Princess Julie de Luxembourg. Speeches were made by Prince Robert and Jean-Phillipe Delmas, the estate’s winemaker, in addition to a warm-hearted toast by Bill Clinton.

Charlie Rose who was in attendance, said it was one of the greatest dinners he’s ever attended! Thanks Charlie Rose!

Mystery Client!

Sat, 10 Jul 2010 00:00:00 -0400

We’ve recently begun work on a packaging prototype for a new *secret* client - and we’re really excited about it. Details sooooooon!!

love,

the ma3 team

News about our client GoGo Squeez

Mon, 21 Jun 2010 11:12:00 -0400

News about our client GoGo Squeez:

Minimalist French Applesauce

Simple and in a sippy pouch

BY JAMES NORTON

Get past the totally tubular mid-’80s-style name, and GoGo squeeZ applesauce packs are, in fact, an exceedingly cool piece of gastronomica worth hunting down.

GoGo squeeZ is simple stuff: just mashed apples and apple juice concentrate, packed into a little sippy pouch with a rigid, strawlike drinking apparatus. (Think Fremen stillsuits fromDune meet Capri Sun.) But the French company that created it, Materne, has made two important tweaks.

First, the company has clad it in stripped-down packaging that is evocative of vintage Saul Bass, the modernist graphic designer who created the titles and poster for the movieVertigo and the United Airlines logo. Little shadowy silhouetted apples with big eyes on a minimalist background create a slightly spooky yet enchanting look that’s deeply and proudly out of step with the overproduced garbage that dominates the world of modern American food service.

Second, by making the product so simple, Materne has created a pure, clean taste that is wholesomely delicious, and somehow more intensely apple-tasting than an actual apple. The only problem with the apple-on-apple purity and goodness is that it’s unlikely that just one pack of this applesauce will slake your hunger for the stuff.

Weird, gorgeous, tasty—three existential cheers for this defiantly Francophilic applesauce.

James Norton edits the Upper Midwestern food journal Heavy Table. He’s also the coauthor of a book on Wisconsin’s master cheesemakers. For his Supertaster column, he samples offerings from supermarket aisles and fast-food menus. You can follow him on Twitter and fan him on Facebook. His wife, Becca Dilley, takes the photographs for Supertaster. She specializes in weddings and food photography, and is the coauthor of and photographer for the book on Wisconsin’s master cheesemakers.

Published June 18, 2010

www.chow.com

http://abclocal.go.com/wls/story?section=resources/lifestyle_community/food/restaurants&id=7467176

http://www.thebalancingact.com/BA_video_player_embed_2009.swf?v=3FRTCUJ7B01722

Client: Kanon Organic Vodka Project: Package Design

Wed, 12 May 2010 11:42:02 -0400

Client: Kanon Organic Vodka

Project: Package Design

Client: Darrell Lea Project: Packaging design directions 2010

Wed, 05 May 2010 11:50:08 -0400

Client: Darrell Lea

Project: Packaging design directions 2010

Zahara’s superamazing video!! Made by our darling graphic...

Tue, 04 May 2010 17:38:00 -0400

Zahara’s superamazing video!! Made by our darling graphic designer for VN Fold magazine in Argentina! And published in VOGUE Turkey!

vnfold.com

Ferragamo Pop Up Party! To celebrate the launch of their newest...

Wed, 10 Feb 2010 13:32:00 -0500

(Mr. Ferragamo!)

Ferragamo Pop Up Party!

To celebrate the launch of their newest women’s fragrance, Incanto Bloom, Salvatore Ferragamo teamed up with MA3 and set up a 3 day pop up gallery in Soho to introduce the scent to New York City!

Friday night, the space partied it up and played host to media and friends of Ferragamo, while the rest of the weekend saw the gallery open up to NYC at large. Visitors were able to not only test the parfum — but walk away with a free bottle too!!

Video

Wed, 10 Feb 2010 13:18:00 -0500